This allows publishers to earn the turnover

The book for the youth is one of the most dynamic markets of the French Edition. With a turnover of 526 million euros, and 70 million volumes sold in 2007, the sector accounts for 15 of the turnover of publishing in General, against 13 in 2004.

It is therefore under good auspices that opened yesterday the book and the youth of Montreuil press show. The decline of 2.7 of the sales volume on the first ten months of the year, according to the GfK Institute, will not come to darken the minds, as the market of the book as a whole is 3.6.

And then for the Youth Edition, 2008 is not comparable to last year, which had been marked by the end of the saga "Harry Potter". The last book, "Harry Potter and the relics of death", placed on the market on October 26, 2007, it was sold in five days to close 1,415,000 best. "Succession is:"Harry potter"readers not have disappeared but referred on new titles, proof that the love of reading has been well and truly taken", said in a release Alice Cousin Crespel, senior analyst on the book in GfK market.

Not only children are able to move away from their screens for a paper book, but they are faithful to certain series. From 12 years, however are mainly girls who read, while that boys are dropping out. For several years, the genus "fantasy", halfway between fantasy and science fiction, has the wind in its sails.

Better than adults

At Montreuil, the year's theme is "fear and chills... In 2008, "The Knights of Emerald", Anne Robillard, published in Michel Lafon, and the series "Fascination" of us Stephenie Meyer, who derive sales. And when a title for the youth meeting successful, it sells better than the novels for adults. According to her Publisher Hachette Livre, "Revelation", the fourth book of the saga by Stephenie Meyer, is would be sold to best 23,000 in three days at the time of its release in late October France. A performance that few works of general literature can claim!

For its part, Bayard would have already required of reprinted "Cathy's Book" despite a first implementation of best 60,000.

The vast majority of sales in the field of youth fiction are in large format, despite a relatively high (between 15 and 20 euros) average price. This allows publishers to earn the turnover. In two years, the production of this type of works to also jumped 30. However, the book market for the youth in collection of pocket is declining.

In another category, illustrated albums and sales of works to the first age (approximately 177 million euros of turnover) moves him also in the first months of the year. In this segment, the series "Little bear" Brown, "you choupi", "Martine" engage unbridled competition.

The book for the youth market is concentrated. In 2007, fifteen publishers shared three quarters of sales, according to the "Books weekly" magazine. Leader, Hachette would have a market share of 14, compared to 11 for Gallimard (despite the release of volume 7 of "Harry potter"), and 8 for Bayard. For all of the publishers, the end of the year will be decisive. November and December, representing almost 30 of the sales of the book of youth.