Who cares about when and how Twitter, messaging service of mass that is revolutionizing social media, will begin to earn money Certainly not the venture capitalists who come to the San Francisco start-up a new fundraising "substantial", in the words of CEO Evan Williams. The American press says, citing several sources, that the amounts of $ 100 million, with $ 1 billion valuation of Twitter. This represents four times more than in February, his previous fundraising date. What away for a time speculation about attempts to buyout by Google (Twitter has stated without ambiguity its intention to remain independent) and encourage those on the possibility to see Google launch a competing service - the leader in online advertising has failed so far to position themselves in the emerging market of social networks.
With more than 125 million in its coffers and a reputation for exemplary frugality, Twitter is certainly no rush to take a decision on its economic model. Moreover, the participants in the Conference 140TC (140 Twitter Conference), who came last week in Los Angeles with the hope to learn more about commercial projects of the company, have been in their costs.
"A human case.
"There is lot of value in the opening of the exchange of information, indeed the world is to evolve in this direction," said Biz Stone, co-founder of Twitter." The opening of the models of communication has an enormous beneficial impact on the world. Twitter is primarily a human case, where people can each day talking about what they are doing and to contribute to each other.
Under increasing pressure from the American press, Biz Stone and Evan Williams, CEO of Twitter, repeated since the beginning of the year that they study the various options of an economic model which notamment would pay services to businesses. In addition, a limited pilot of advertising model was launched in the Japan. But, when questioned, Biz Stone is not disposed of its reservation on the subject: "any type of strategy involving a publicitaire model will still take some time...". "Did we not even to think about it", he said in Los Angeles.
"The reality is that they might support the day to the next day on $ pump button, and their investors know", said Steve Broback, Parnassus Group President, the cabinet of social media Council who organized 140TC. But why rush when they can afford the luxury to wait for that perfect opportunity will present itself No one knows today what it will be. But do not forget that Google was born in 1996 and has created no income until 2001.
"Power plant".
In addition, Twitter has an advantage on Google at the same stage of development: height of only 60 employees, Twitter has been adopted by some 55 million users but also by hundreds of start-up, born in recent months with the aim of adding their applications and services built and maintained by the site infrastructure. They essentially divided into three categories: business services, services to advertisers and media content. OneForty, a service launched last week, aims to put some order in the range of these services by bringing together in one place, on the model of the AppStore designed by Apple for the iPhone. "Twitter sees, in their own words, as a power plant that supplies a myriad of entities", note Braxton Woodham, co-founder and Chief Technology Officer of Zannel, a company specialized in the management of multimedia content on the Web and developing a service for Twitter after survey 16 million of venture capital.
In fact, Twitter regularly displays his commitment to the community of developers. "A rich and diverse ecosystem has emerged and we have at heart of cultivate, Biz Stone told some 400 participants of the Conference 140TC." We consider the developers as partners and allies, and before each decision, we question still on the impact that our action will have on them. "For Twitter, the order of priorities is clear: do grow first, then harvesting. "These are farmers, hunters step," observed Steve Broback.
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