The chain began public France 3 to know a real problem of hearing Apparently Yes. According to figures published yesterday by Médiamétrie, its audience share hit lowest history in November, at 11. This is 0.2 points less than in October, and, especially, 2.1 points less than a year ago. After TF1 and France 2, chain undergoes in turn shock of an audiovisual landscape much more fragmented. "The age of its viewers France 3 resisted longer movement of fragmentation of the hearings." "Today, it's over, because almost all French, including the elderly, are equipped to receive digital terrestrial television", analysis Philippe Bailly, Chairman of the cabinet to study NPA Board.
In the last twelve months, the France 3 decline was significantly greater than that recorded by TF1 (0.3 point) while M6 has remained stable and France 2 even managed to earn 0.1 point. "In France television, when France 2 found a few colors, France 3 suffering", note another expert. If it concedes that there is no "absolute calm" in the chain, Laurent Corteel, the new Director of the France 3 antennas, in September arrived, dramatizing not. "There has been a difficult re-entry after a difficult summer." "Now we must give time to new programs to move", he said. He already promised changes in the grid that will be implemented in January 2010.
Important a point for the chain: after be passed behind M6 in September and is playing in October, it is passed back to the subsidiary of the RTL Group in November. A small satisfaction, even if, in France 3, are reminded with insistence that the offers of the two strings are very different. Element more worrying, already very high, the average age of France 3 viewers continues to increase: in all age groups, France 3 lost viewers, except among older. "In November 2008, 53 of France 3 viewers were 60 years and over." "They were 56 in November 2009," Note on the other hand Valérie Négrier, Director of the television in Carat Expert pole.
"Most beautiful life" levelled off
Side programs, the string is always the success of its flagship paper, "most beautiful life." But the series taking place at Marseille seems to have reached a ceiling in terms of hearing: in November, its audience share has reached 20,7, 3 points less (equivalent to 1 million viewers) in November 2008. According to the Directorate, this decline was mainly due to the schedule change, the beginning of each episode was made at 20: 10. Same trend for the range of information in the evening, which has suffered from the departure of Audrey Pulvar and the launch of the television M6: 19-20 has lost 500,000 TV spec built (2.4 points of audience share) between November 2008 and November 2009 for his national party, and especially 700,000 TV spec built (3.9 points of audience share) for its regional part. More than ever, the cohabitation of two generalist channels in France television remains issue. A more critical issue at the time when the public audiovisual group becomes a single undertaking.
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