Some were that this communication was a shame

Indeed, person not to expect, so fast and so early. But atypical in its style, Jean-Christophe Alquier, forty-five years, new Vice-President of the TBWA France (Omnicom) group in charge of the corporate pole, it is as much in his career.

Origins first: courteous, almost smooth boy with reserve, father of two boys, is admitted, with a bit of provocation, "provincial", basque and claimed "Occitan". Just as he assumes, without iller, origins "modest". A minor maternal grandfather background, Andalusian and Republican, who fled the Spain at the time of the Franco regime, is thus responsible to provide a background bit in the middle. A father official, from the middle class average, "protestant, austere and mounted on principles", complete this contrasting table.

Bruno Fradin, CEO of Harrison & Wolf, subsidiary chaired by Jean-Christophe Alquier TBWA corporate, commented: "Jean-Christophe is not derived from the very coded world of business." It is not sensitive to the blows of the other, puts many remote and relatively little affect in his work. Things first decrypts with intuition, which is enormous, and then attaches to rationalize what he felt. "Nicolas Bordas, boss of TBWA France group, adds:"He listens, quickly forms a radical opinion and the issues without frills, even if it does not match what the customer has wanted to hear."

A the assets of Jean-Christophe Alquier, a large folder: the sinking of the "Erika" in December 1999. A folder conducted from April-May 2000 with energy, ruthlessly: "We have designed for Total film of crisis communication." It was the first time that oil company com took the floor in television for 45 seconds, he recalled. The initiative has attracted a monstrous "buzz" in the press. Some were that this communication was a shame... But, we, we felt essential that Total could take the floor, the initiative again and to explain his actions.

A Flash course

Crisis on the "Erika" communication has not been carried out with anyone: since April 1999, Jean-Christophe Alquier is associated with the very famous Jean-Claude Boulet, "B" of BDDP (now TBWA). As in a book, i.e. If fiction way that it becomes barely credible, the two men met at a time key: a few minutes before that Boulet is asking to speak with him, in the disingenuous "Mr. Harrison", his favourite author surname, Jean-Christophe Alquier filed his letter of resignation in the internal "racking", determined to resume studies at Harvard. After added degrees - EP of Bordeaux, DEA in political science, London School of Economics, DESS in the Celsa... - it is indeed entered as consultant at Fleishman Hillard in 1992, prior to joining Burston Marsteller in 1995. There, in four years, he has done a Flash journey, which leads to the branch.

Too much pressure Alquier prepares to reopen its notebooks when Boulet persuaded him to "build the Lazard of corporate, an exemplary agency communications. The suite is known: Harrison & Wolf grew up and thriving, is bought in June 2006 by TBWA, who already has another sign dedicated to communication "corporate". Alquier is appointed CEO. While there a new chapter is added to decrypt under a double dimension: will, of course, "booster" communication "corporate", by loading including Jean-Christophe Alquier to acquisitions; but also burst of the person concerned in the very closed circle of the leaders of the third group of French communication.