NTT DoCoMo changes course. By successive keys, the main Japanese mobile phone operator advance slowly towards the convergence of networks, prompted no doubt by changes in the NTT, its reference shareholder group, and competition that says also. "Mobile terminals are close to more and more PCs," explains Masao Nakamura, President and Chief Executive of NTT DoCoMo in an interview with the "echoes". As the mobile phone becomes an infrastructure more a single handset, operators seek to add identical services to those computers, including the introduction of a search engine. The number one Japanese is finalizing an offer, rather than focus on a single engine, Yahoo!, Google or others, "leaving several options to our customers." "Our offer should therefore contain several search engines," he said.
In proposing a possible broader product, NTT DoCoMo also seeks to stand in the way to its competitors, including KDDI, who discussed with Google. One as the other face competition from Softbank, which is an entry noticed with recovery, for $ 15 billion, of Vodafone KK. Masao Nakamura did not see for the moment of concern. "They must modernize their 3 G network." Then, if they want to break the price, free to them. I know that if we reduce our Arpu of 100 yen per month, the impact on our sales is 60 billion yen per year. Softbank, will be $ 20 billion. Frankly, I do not think that they are able to offer such discount. "However, the prospect of a supply coupled between YahooBB, owned by Softbank, and mobile phones has what appear to be alarming. "This can rapidly evolve this segment," confined to admit.
Despite a comfortable financial position NTT DoCoMo must find relays of growth after the decline in its profit last year of 18.3, some 610 billion yen.
More measured strategy
This course requires a sophistication of its service to compensate for the trend decrease of the Arpu generated by the only telephone communications. NTT DoCoMo, which has been the first to offer an Internet connection on his mobile, today offers terminals that are at the same time credit card or who are able to download music.
With 56 of market share, against 28 percent for KDDI and Softbank-Vodafone KK 17 the leader of the sector still has need to broaden its base. "There are currently Japan 92 million users of phones for a population of 120 million." "By being more present with very young users, and senior citizens, the market can reach 100 million by two years," said Masao Nakamura. In order to win points of competitiveness, the group does not exclude to acquisitions abroad, "with single objective to reduce terminal costs", indicates. NTT DoCoMo wants to develop its catalogue of both GSM terminals, W-CDMA and iMode, and search for foreign partners capable of offering such products. Samsung and NEC are already on the ranks.
Only, times have changed. After multiplying the operations in the early 2000s, eventually become as much financial sinkholes, NTT DoCoMo is now more measured. "The image of what we do with iMode, that we are expanding without injecting capital, just on a technical basis, our philosophy of acquisitions has evolved." We want more control of our foreign partners, but we want partnerships on a technical basis. Our goal is in any way to lower our costs.
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