It focused on five strengths of Russian society

In its first official presentation to investors and the press, Monday in Hong Kong, Rusal, the world leader in aluminum, unveiled its strategy for the simultaneous introduction in the stock market in Hong Kong and Paris of 11 of its capital scheduled for the 27th of this month. At the task, Artem Volynets, the Executive Director delegate of the group. It focused on five strengths of Russian society.

The size is critical. RUSAL is the main supplier of grey metal in Europe, the Japan and Korea in the South. It controls 11 of the world of the non-ferrous production and 13 of its raw material, alumina. About 80 of its sales are from Russia.

The energy. RUSAL also benefits its most important assets of a "unique" hydroelectric energy access. Activity very greedy in power, that of aluminum refining this element is a central asset of the Russian company. According to the experts of the CRU, Rusal Rusal is one of the producers of grey metal to lower production costs in the sector. In 2008, its operating margin emerged at a respectable 22. Margin that melted in 2009, in view of the appalling conditions of the market and that induced society to compress 27 its costs of production in the first half of 2009, 1.402 dollars per tonne on average.

Upstream. Unlike many of its competitors from developing countries, Rusal has chosen to focus its strategy on more value-added upstream of the chain of the grey metal products, primary aluminum, alloys and the alumina. Some 98 of its revenues in 2008 were under the control of these product categories. Its high level of vertical integration - with such a flow of alumina which exceeds its own needs - Russian is a unique group in that industry. A wide access to the deposits of bauxite, the raw material of alumina, was obtained mainly through the merger with Sual Russian rival. Merger announced late 2006 with the blessing of Glencore, the world number one of the physical trading of mineral resources, which came to the capital of the new set.

Implantation. Finally, Rusal is pleased to have his main assets just 500 km from the Chinese border, the new eldorado. The Group controlled and headed by Tycoon Oleg Deripaska discovered an Asian soul and intends to refocus its commercial activities in the direction of China. To satisfy China's demand that it hopes to grow quickly in measurement of urbanization and industrialization accelerated this vast country, Artem Volynets said that his group is ready to use all of its existing production capacity (700,000 tonnes of refined aluminum and more than 4 million tonnes of alumina) and add the million tonnes of new capabilities for the production of grey metal of its projects in the process of finalization.

Debt and rating. The leader of Rusal spent a little less time Monday to detail the problem of debt. The Corporation's balance sheet is yet increased by a net debt of 16.8 billion for recovery estimated between 26 and 30 billion dollars. Artem Volynets said that debt was restructured successfully placing Rusal in "a stronger financial position."

The coronation of the out of the crisis will be the introduction on the stock exchange. Already, qualified investors have only about 40 of the titles that will be quoted. Sign of the recovered confidence to global finance media. Trust not likely to be wounded in the State by the Council to stay away from the operation of which issued Monday by the independent London analysts for independent International Investment Research (IIIR). For them, "the high levels of indebtedness of the Group offset its assets in high-quality". They believe that, if price incorporates Rusal action gives the quality of assets, it "ignores largely financial corporaserving financial auxiliaries constraints induced by the burden of debt". This judgment is based on a forecast of moderate increase courses of aluminum in 2010.